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The massive and rapid growth of the internet, along with its inevitable commercialization, has seen the term SEO, or Search Engine Optimization, gain a place in the popular language of the early 21st century. The increasing need for businesses and website owners to drive visitors to their little corner of the web has resulted in the creation of an industry, focused on helping them do just that.

Unfortunately, the pressure to perform and the financial rewards for doing so, was bound to bring forth the shadier side of some people, and, fairly or unfairly, the world of SEO has often been tarred with the fallout caused by some of the sharp practices that have been employed. Depending on your point of view, this is either an inevitable result of intense competition, or nothing but a damaging trend that does little but taint the overall understanding of SEO and the impression it makes upon the internet community at large.

There are of course plenty of practitioners of ‘ethical’ SEO techniques and conversely, there are plenty of others who take the approach that the end always justifies the means.

If you are unfamiliar with the concept of SEO, and the majority of people probably still are, what do you need to know and how do you ensure that either you, or your SEO advisers, stay within the bounds of acceptable and ‘ethical’ methods? There are some simple guidelines that will help you to achieve better rankings without stepping into the murkier side of SEO, and which will hopefully help you to avoid the cowboys whose only real concern is to relieve you of your money.

The whole point of looking at SEO, is of course to improve your position in the SERPS or search engine results pages, in relation to competing websites. Internet users invariably use a search engine to find information online, and your goal is to try and ensure they find you if you are providing what they are looking for. It is no simple task, particularly if the field in which you operate is very competitive. It is usually webmasters who are struggling to rank well, who are eventually tempted by ‘the dark side’ in an attempt to raise their profile. As search engine technology has has improved however, many shady tactics from the past have ceased to be effective and usually end up being more harmful than helpful.

So, where do you begin with a clean SEO campaign? If you are not intending to try and optimize your pages yourself and prefer to use a third party to do the work for you, it is always wise to try and find out a little about them first. Look for testimonials and word of mouth recommendations if you can. Beware of big promises - it has to be said that at the pace things move with the major search engines such as Google, nobody can really guarantee anything and many will tell you that SEO is as much an art as it is a science. Grandiose promises of a guaranteed number one spot on Google are often little more than hot air, or trickery - what search term are you being promised the top spot for?

It’s not difficult to get a top ranking for something so obscure that virtually nobody is going to search for it after all - the simple fact that so few people are ever likely to type in a search query makes it all but useless, so don’t be fooled by slick talking sharks.

You need to decide what search terms you wish to do well with and this in itself is an uphill task if you’re new to the game. There is plenty of advice and tips available online to help you with keyword research so this will be your starting point. If you are using the services of someone else to help with your SEO strategy, it is of course vital that you are both on the same page on this matter.

The techniques employed in SEO and the opinions on which are effective would probably fill a complete series of books so we’re not going to cover them in any great detail in this short article, but a few pointers should help you to start on the right path.

Websites are, first and foremost, for human visitors. You should never lose sight of this while you are delving into the finer points of SEO.

Make sure that your content is relevant, well written, and regularly updated. You need to make your visitor’s experience a pleasant one. Poorly written and poorly organized pages will not encourage people to stay, or to return, so quality is vitally important. It is therefore pointless to exaggerate or manipulate the content of your site purely for SEO purposes. Attempting to mislead, will basically achieve little. Improving your rankings by distorting the actual content of your site may result in a short term improvement in the SERPS, but disappointed humans won’t stick around for long! Ethical SEO practitioners do not encourage such tactics - they are effectively self destructive, nothing more.

When people talk about “black hat SEO” (referring to the practitioners of trickery and deceit to garner search engine rankings) don’t be fooled by the catchy title. Black Hat tactics cannot be dismissed as useless, because in the past, some of the ideas have been extremely effective, but things move rapidly and a lot of so called “black hatters” are still trying to use techniques that have long since been recognized by the likes of Google and therefore rendered ineffective. Even if you are tempted by a black hat shortcut, if you don’t know much about SEO, the chances are you will find yourself in trouble with the search engines and possibly excluded from their results entirely. It’s simply not worth it for most business owners and webmasters.

Ethical and clean SEO is really the only way to go - it may not get you a spectacular overnight result, but if your long term goals are to be fulfilled it is still the wisest course of action. The advocates of Black Hat techniques will of course laugh at the whole concept of ‘ethics’ in relation to SEO and claim theirs is the only path to success. Maybe they are right in some cases, until they are caught or snitched on by other webmasters for using underhand methods - that’s fine if it is their own site(s) that are ostracized by Google and other major engines, but do you really want your painstakingly built pages to suffer the same fate?

I guess you could safely say; “It’s not big and it’s not clever”. Play by the rules and if your site is good and sensibly optimized it will do well enough in time.

If you wish to learn more about SEO there are plenty of blogs and experts in the field who publish up to date and detailed information. A quick search will return plenty of results on what is a very complex subject, but now, at least, you will be a little more aware of how to go about optimizing your sites correctly and not run into any nasty surprises along the way.

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Stop Press! The Company have announced that due to overwhelming demand, this new service will be withdrawn on 12 February 2008 and its future availability is not known at this time. If you want to add this to your portfolio of online businesses you will therefore have to do so before this date.

However, don’t worry if you missed out. Send a blank email to

enquiries@kioskcities.ws

and I’ll send you all the information you need to help you start building a monthly residual income with Kiosk and I’ll even throw in some excellent free marketing tools.

Kiosk announced this week, the launch of a ground breaking and unique new service - what they are branding the ultimate turnkey hosting franchise.

This is an extremely exciting development for all Kiosk customers and affiliates, from a company who have long been innovators in the field of web hosting services. Here, I will try to summarize some of the main features of this powerful new concept. Much of this has been adapted from the announcements made very recently to existing members in their administration area, and will explain just what this new service is all about.

What the team at Kiosk have done is to create complete websites that enable people to sell Kiosk Hosting as a true VIP Franchise owner. And, this is way beyond plug and play! Kiosk create each page, upload all the files, update the site, handle support and pre-sales questions, and ensure that visitors will signup directly on a users VIP Hosting Franchise site.

So… are you asking yourself: “That sounds great but what do I need to configure and work out on my end?” The answer to that question is simple: WE TAKE CARE OF EVERYTHING! Would you like to have a truly high end, pro Website that is backed by a team of professional designers, programmers, tech support, and marketing department? This is it!

If you’re already keen to find out more, just go here to gain access to full details of the Kiosk VIP Hosting Franchise

Here are just a few of the incredible features of the new plan:-

- Website design included! We give you 5 choices of fully designed Websites to choose from. These are not one page templates that you need to edit! These are full websites complete with navigation, content for each page, support options, and your own signup form!

- FREE complete setup! We upload your VIP Hosting Franchise site to your domain. All you need is a domain name for us to put it on. If you already have a site on your main domain, no problem! We can create the sub-domain of your choice and install it there.

- FREE updates for life! Our Webmaster will update your own VIP Hosting Franchise site. Here are examples of what kind of updates to expect on your own VIP Franchise site.

>> Holiday specials. We always have special deals when certain holidays come along. Xmas season, New Years blowout, spring time offer, hot summer deals, Halloween specials, thanksgiving bonuses, etc..

>> Firesales. We look at the flow of the market and when we feel the time is right for a firesale, we blast it out! These are always limited time offers of extreme value. The value is always so high that we can’t have these types of offers as “standard” packages.

>> Package/Feature updates. Whenever something changes with the Kiosk Hosting packages, your Franchise is updated on the fly.

- FREE customer support for your visitors! Since this is a VIP Hosting Franchise system, your “about us” page has support options that go directly to our help desk. You don’t have to worry about anything! AND, we answer in your name! Our staff is specifically trained to point prospects back to your Franchise when they answer pre-sales requests. We have special tags in each email that tells us from what VIP Hosting Franchise it came from.

- We lock your sales! There are no links going outside your site so people won’t bypass your franchise site when they want to signup.

Now, if this has piqued your interest as a webmaster, entrepreneur or online business owner, let’s take a quick look at how much you could reasonably expect to pay for a website of this calibre.

>> Web designer to create a complete Website layout: At least $350.00

>> Copywriter to create the content and sales copy: At least $600.00

>> Programmer to setup the contact and signup system: At least $600.00

>> Technical support team to handle daily requests: Well over $2000.00 per month

For a site to truly sell, it needs to be dynamic and constantly offer fresh, innovative content. If you have ever tried to get a professional team to setup your own Website, you know that there are delays, extra costs as time goes on, and it can take months before your site is ready for launch.

Well, don’t worry, because Kiosk are offering this franchise at a fraction of the costs normally associated with such a powerful system. In fact, you can own a VIP Franchise for a one time fee that doesn’t even come close to the design cost mentioned above.

I should also mention Residual income - it is always welcome and that is what Kiosk Hosting and this VIP Franchise is about. Once a person gets going, they can then concentrate on growing their business, instead of worrying about setting up their business. If a person’s site is already going, this system is a great addition as well.

If you want to find out more, please visit my Kiosk Hosting site now and you will see the full demos and details of the turnkey VIP Hosting Franchise and decide if it is for you - I guarantee you will be impressed.

Technorati Tags: Kiosk Hosting Franchise, Web Hosting News, Web Hosting Reviews, Kiosk.ws Reviews, Residual Income With Web Hosting, Hosting Franchise, Reseller Hosting

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