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Why PLR Articles are Useless You won't find PLR, or private right label articles, at custom article writing services. The reason PLR articles aren't being pushed anymore is because they are useless. Learn what works instead. How to Engage Your Audience with Good Articles The key to engaging your audience is keeping your focus. The first thing you want to do when you start a new article is focus on your topic until you have a very specific set of keywords to focus on. By providing the service with keywords and a title for your custom articles, you'll guide the writer on how to effectively engage your audience.