PPC Web Spy Reviewed

Brad Callen, the man behind such programs as Affiliate Elite and SEO Elite recently released a new piece of free software called PPC Web Spy. Brad's previous offferings have achieved great sales and high acclaim from marketers and SEO folks, so PPC Web Spy seemed worth a little attention.

The software is basically a keyword research tool and claims that it enables users to spy on the keywords that Adwords advertisers are bidding on and using in real time. After installing the software, users will see some additional information on their screens when conducting a search on Google - the most noticeable being a green button under each sponsored result entitled "view keywords". Clicking on the button allows you to see a selection of the keywords being used by the advertiser in question including the cost per click, the amount of clicks they are getting for each and the position they hold in the sponsored listings for each keyword.

The website for PPC Web Spy contains a full demo video so you can see it in action for yourself.

Now, I've seen one reviewer blast the software as a useless piece of junk, claiming that it does nothing that you cannot do for yourself and although that is true, to a degree, a lot depends on your knowledge levels. For those experienced with Adwords and PPC who can confidently navigate their way around Google's webmaster tools, it could be said that PPC Web Spy is a bit of a white elephant but to my mind it does offer some very useful shortcuts and makes some interesting data far more easily accessible.

Whether you are a PPC advertiser or not, the software can give some useful insights into the keywords you need to be targeting and offers a quick route to alternative suggestions. In short, it's a helpful tool and as it costs nothing there is nothing to lose by giving it a try.

As with a lot of free tools there is an upgrade option available and this is where the aforementioned reviewer got a little hot under the collar. Those who upgrade the software are able to view a lot more keywords than with the free version and I would say that in itself that is not really worth the upgrade cost. The second benefit for those who upgrade is an interesting viral element that is explained in the video. Basically, any upgraded member who refer others to the free version will be able to get their Clickbank, PayDotCom and Amazon affiliate links appearing at the top of the results when those free users conduct a search on Google. This depends on them having PPC Web Spy installed and activated on their computers and will extend not only to direct referrals but also free users who they give the software away to.

The real problem with this is that most of the users are going to be marketing focused and it's debatable how likely they might be to click on your affiliate links and buy through them. That can certainly be called into question. All I can say is that it doesn't do any harm to spread your affiliate links in any way you can.

PPC Web Spy works only with Firefox too. Would I recommend it? I think on the face of it, my answer is yes - I've found it pretty useful when looking at search results and as a free tool there's nothing to lose for potential users. Would I recommend the upgrade? That's a trickier question and will depend a lot on how much benefit you think the viral aspect might deliver for you. I upgraded myself, partly so that I could write this review having used the software. I've recouped my investment several times over, so obviously others feel that the upgrade was desirable. Don't think that PPC Web Spy will lead to internet milllions overnight but use it for keyword research and you should be reasonably happy with it.

TCH

Directory Buzz | Affiliate Buzz | Free Software Downloads

I posted recently about several buzz software titles and am pleased to say that I have added two more to the library for my readers to download. Even better, there is no need to opt-in to get them, I have put a direct download button on the landing pages.

Directory Buzz Elite Edition is, as the name suggests, a free directory submission tool that semi automates the process of getting your sites listed in over 200 directories. Features include

Contains over 200 directories that you can submit your sites to.

The directory list is updated monthly (so all the dead links will be removed!)
Automatically rotate multiple titles, descriptions and keywords to make sure your links seem natural and be able to rank for multiple keywords.

Loads up to 10 browsers at the same time to speed up your submission process.

Saves your previous work and records the sites that you have submitted to.

Add, edit and delete anything in the directory list.

Unlimited user and site profiles.

Sort list according to Pagerank, Alexa rankings, alphabetical order, etc... 

Affiliate Buzz Elite Edition is for anyone who wants to create a suite of tools for their own affiiate program and is packed with useful features for you including:

Creates your affiliate promotional pages just by following some step-by-step instructions (if you know how to click the mouse and follow instructions, you can use this software!)

Includes templates for the following promotional tools: Text links, Email Ads, Signature Ads, PopUp Ads, Image Ads, Articles & PPC Ads (leave all the hard work to us! You do not have to sweat over the various types of tools)

Add your affiliate link to the 'Powered By Affiliate Buzz' message at the top of the page. (so you can make some easy money just by creating your own promotional pages for your affiliates!)

Automatically embed the affiliate links of your affiliates into the promotional tools with just a click of the mouse! (literally spoon feed your affiliates!)

Provides your affiliates with ready made promotional tools that they can instantly use for their promotional efforts (and let your affiliates do all the hard work in promoting your products with the tools you provide!)

Make your affiliates WANT to promote your products because of the wide array of tools you provide
Keep your affiliates happy and at the same time, build an ARMY of hungry affiliates who will increase the amount of sales and profits you make! 

Both software titles come with full giveaway rights and an editable landing page so that you can customize it for your own use. Doesn't get any easier than this, and you will even be able to rebrand the software if you check out the "make money" button inside each application.

Free Keyword Research Software

After yesterday's post about free software, someone asked me if I could make the Keyword Buzz Elite software available here on the blog and so, as requested, here it is.

Like others in the series Keyword Buzz Elite is entirely free and comes with giveaway rights, so not only can you use the software for your own keyword research and lists, you can also offer it to your own readers as a gift, use it as a listbuilding tool, even submit it to giveaway events as a gift. The choices are yours.

Just click on the cover image below to get your free download.

Latest Free Marketing Software Releases

Blogging has been a little sparse of late due to several ongoing projects and our current situation with our preemie baby son "TJ". However I have not been idle and was hoping to launch a new rebrandable report this week called "Viral Clickbank Footprints". Due to difficulties with one of the third party programs featured in the report however, I have had to delay, but I thought I'd show you a teaser picture of the cover just to whet your appetites :-)

When the report is ready for consumption, my list members will be the first to know about it so if you want an early copy, that's the place to be. It will appear on the blog shortly afterwards if you don't wish to subscribe to my list though. Alternatively you can subscribe to my RSS feed if you prefer.

I also recently made several new/revised software titles to my list, but for my loyal blog readers, here are the details of the latest releases. All are free to download and use, and they even come with full giveaway rights, so you can use them to promote your own lists or give them away to your readers, no strings attached.

The first product is a re-release of Cloaker Buzz Elite Version, a screen shot of which you can see below. This is a powerful link cloaking solution that is quick to install and very simple to use. Just type in the URL you wish to cloak, add the title of your page, hit a button and the software will spit out the HTML code for your cloaked page. Upload it to your server and you're done. This means you can easily make professional looking links such as yourdomain.com/recommends/program or any variation you prefer.

Here is a screenshot of the program and the link to the download page.

Download Cloaker Buzz Elite Version Here

The other releases have been very popular, Blog Buzz Elite and Copy Buzz Elite. As the names suggest these programs are relevant to all marketers and bloggers.

Blog Buzz is a blogging SEO tool that enables you to quickly and easily find Wordpress blogs in any niche that do not use the "nofollow" attribute meaning that you can target a commenting strategy to relevant blogs who will give you some link love. It should be pointed out that this software should not be used to spam dofollow blogs with spam comments. It will do you no good at all if you do, but if you use it wisely it's a great way to build some quality incoming links or even just to find some cool relevant blogs.

Copy Buzz is a great little copy writing software tool that will help struggling writers to create copy for sales and landing pages. Fill in the relevant fields and the software will do the rest. Neat huh? Download them both by clicking on the cover images below.

There are plenty more of these products to come, so keep an eye out for them :-)

Top Secret Magic Code Review

I don't often write reviews of products like the Top Secret Magic Code but decided to make a rare exception for this particular ebook. (I have not included an affiliate link in view of my comments).

Sold through Clickbank the book has been swamping inboxes and online ads for the past few weeks and by all accounts is selling well. So, is it worth your money?

I would have to say that depends on a number of things. The book has been produced by the author of the (in)famous "Get Google Ads Free"  and the sales material follows the same well worn path of fantastical claims and hype. I bought the book through my own link, purely for research reasons because I wanted to see what all the fuss was about.

The book is short and to the point which works in its favor, but does it really reveal anything new? Sadly, for anyone familiar with selling advertising space online, not really. After a bit of fluff and filler about Google Adsense, the author goes on to recommend alternatives and provides a list of companies offering to sell advertising space on your blogs/websites on your behalf, complete with his referral links for each.

In short, that's about it as far as the secret magic code goes. If you are completely new to the web and have never before heard of selling ad space on your sites, I guess the ebook could save you some research time but beyond that it doesn't live up to the sales copy.

Does this make it a bad deal?

Well, it wouldn't be the first internet marketing product to make claims that stretch the boundaries a little. There is nothing dishonest about the ebook, it will tell you how and where you can sell ad space and set your own prices for those ads. To suggest that it will make you rich may be stretching things a little - sure if you are Alexa you may be able to sell an ad space on your front page for $15K a month, but as a smaller webmaster or blogger, you cannot command such lofty figures. However, selling adspace is always a good way to bring in some extra cash from even a smaller site and you can often quite legitimately use these services in conjunction with Adsense if you are a publisher.

There is a little more to the content of the book, a section on "arbitrage" is what it really amounts to; offsetting PPC costs by selling advertising space and directing traffic to specific landing pages, an idea which some will already be familiar with.

All in all, it's a short and to the point ebook which will definitely teach some people people something. The author claims to have made a lot of money using his techniques but whether you will be able to duplicate his alleged success is impossible to predict.

This is where the sales copy outstrips the content of the book IMHO. Let's just say that you will need to invest time and money to produce the claimed results, not just add a line of code to your site - and that is no real secret!

TCH

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Camtasia Studio - Instructional Ebook

Hopefully my earlier post about how to download Camtasia for free had you rushing to click the link, and if it didn't, well, quite frankly it should have done!

Camtasia is a great piece of video screencasting software that no self respecting webmaster should be without and the more you use it, the more great uses and features you will discover.

To help speed the learining curve for new users, I thought the idea of a free instructional ebook was a good idea, so I went out hunting and found one, which, I'm pleased to say is free and you can download it from the link below.

Camtasia Tutorials and Tips - Download Here

Enjoy and get the best out of a great product.

RoboForm Power User's Guide

I’ve not mentioned Roboform for a while, but, if you’re not already a user of this brilliant time saving software already, I’ve got a little offer for you.

Roboform has long been the most popular and effective secure password tool out there. No longer do you have to remember tens or hundreds of passwords. Roboform stores all your passwords securely and enables you to log into all your password protected sites with just a click. That in itself is a huge timesaver, but Roboform can do a whole lot more, and this is where my offer comes in.

1) Download Roboform for free using the following link and install it. Download RoboForm Free

2) Click Here To Send an email to admin@thecaymanhost.com confirming you have downloaded and installed the software.

I will then send you the download link for your free gift.

It’s simple to do and I guarantee it will save you hours and hours, especially once you read my free bonus gift to all new users. The Roboform Power Users Guide will show you things about the software you never knew. It’s amazing what the program can do beyond securely storing your passwords. Once you read this guide you will save yourself countless hours of time just by utilizing the full power of this free software.

If you’re already a RoboForm user but you’d still like to know how to get more out of it, I’ve not forgotten you. Link to any post on my blog you choose and leave a comment below letting me know about it. (Do make sure I can find your email address through your link). I think that covers most eventualities :-)

The Power User Guide comes in PDF format and will be sent as a .zip file. It is packed full of useful tips on using Roboform for things like article submissions, and link trades, and will show you how to get the very best out of the program.

Millions of people have downloaded RoboForm and with good reason. This guide will make Roboform work even smarter for you.

Free Marketing Downloads For Today

I mentioned in my last post that I would soon be launching a new marketing newsletter, but this has been delayed by a few days due to unforeseen laziness!

By way of compensation, I decided to give away a small selection of free stuff here on the blog instead. So, without further ado, here are the links to my first half a dozen little free bonuses for anyone who wants to grab them. They all open in a new window and they are all free - no need to register anywhere, just download/bookmark and enjoy.

1) Blogging Cash Course 

2) MySpace Marketing Course

3) Traffic Exchange Tactics

4) Keywords Mastery ebook

5) Free Affiliate Link Cloaker 

6) YouTube Video - How To Create Videos Step By Step 

That's it for today, not the most exciting maybe, but I hope you'll find at least a couple of them useful. When the Newsletter finally launches there will be a lot more free marketing stuff on offer so watch out for its announcement, hopefully over the course of the next few days.

TCH - Specialist Hosting | Free Website Content | Residual Income