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12/06: Google Adsense Rules

Back in April, Google announced that publishers could no longer show ads on sites rotating in traffic exchanges of any kind, be they manual or auto surf programs. This will probably catch a lot of people out for various reasons. 

It seems a rather harsh and uninformed stance to take if you ask me. For one thing, I doubt very much that the average traffic exchange surfer spends time looking at a site long enough to click on Adsense ads, and, if they do, it will presumably be for the exact same reason as anyone else clicks on an ad when they land on a website - because they want to! I know there have been instances of a couple of so called "Ads View" exchanges which blatantly encourage members to click on other members Adsense ads and Google are certainly right to clamp down on such blatant "click fraud". That type of site and its members are deliberately stealing - not from Google, but from Adwords advertisers trying to make an honest buck. I'm guessing that it is these bad apples that have contributed to Google's decision. To me though, it seems more a case of being seen to be doing something about a problem, rather than an effective solution. It is a problem which is unlikely to go away anytime soon and will barely register in the overall fight against invalid or fraudulent click activity.         



Having said that, to start dictating where website owners can or cannot get their traffic is rather high brow to say the least. There are still countless traffic exchange surfers displaying Adsense ads, many of them probably 'newbies' and hardly likely to be putting much of a dent in advertisers budgets, apart from when they get their friends/family to click on a few ads, or do it themselves from other computers. When you see some hopefuls who create a gaggle of free Blogger blogs containing one post and a block of pay per click ads, surely you must see that you are not dealing the sharpest tools in the shed. It won't work people!! 

It is noticeable that few traffic exchange owners actively prohibit sites showing ppc advertising, and let's face it, should they have to? Some do put a warning to members on their sites and I think that satisfies their responsibility in the matter. I do know of one owner who actually prohibits any pages displaying Adsense, which must create a mountain of work to enforce, because, as we all know, rules like this will always be broken.

So, are Google out of order? Should they be able to lay down the law in this way? Ultimately, no matter what anyone thinks, it's a done deal. If you are a surfer and reading this, all I'll say is don't spend too much time getting excited about your first $100, because if you break the rules, you will get caught, and appealing will get you nowhere 99.9% of the time. 

In closing, in case anyone wonders, I currently don't utilize Adsense because I never did make a great deal with it as a publisher and from stories I've had related to me over time, it seems that Google give nary a jot for publishers and are almost looking to find reasons not to pay them. The first time I personally received a caution from Google I tried to find out what the problem was, but my queries were met with stony corporate silence. As a result, I pulled Adsense from the handful of sites I was using it on. For me, it was a matter of principle as well as not wanting to get banned. I mean, how can you be expected to rectify something if you're not told what it is? My earnings were far from substantial in any case. I haven't published Adsense since, though that's not to say I never will, but the Big Brother attitude towards mere mortals doesn't sit well with me. What do you think?

TCH

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