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04/09: More Internet Users Blocking Advertising

My post about Firefox extensions had barely left my keyboard when I see a very interesting item over at the 5Star Blog today, relating to Adblock Plus, the Firefox plugin that I mentioned at the tail end of my article.  For anyone who has never seen it in action, it is capable of stripping out virtually any kind of advertising, not just PPC, and can be configured to banish practically any content the user decides upon. (refer also to this post at EZ-Online Money about the same subject which I came across subsequent to writing this one)

It's interesting because, as I had already said, the extension is becoming far more widely known, and I saw two other posts recently praising it to the heavens. This latest article provides you with figures and they are pretty impressive/depressing, depending on your point of view.

To my mind, anyone trying to make money online through whatever kinds of advertising they may publish has every right to do so - it costs money to run a blog and even if you are only trying to break even, advertising is usually a big part of your potential income.

As the article points out, it's not yet time to roll over and die whether you are an advertiser or a publisher. Just as the prevalence of cookie murdering anti spyware programs have made their impact on affiliate marketing, this will probably have a longterm  detrimental effect on advertising revenue too, but, although the numbers sound big, they still represent only a small perentage of internet users at present. It's not yet time to panic, although I'm sure the big players will begin to feel the effects before anyone else.

How do you feel though? Do you use AdBlocker and if so why? Are you a PPC publisher and how do you think this will impact the advertising on your site in future? Are you, God forbid, a blogger who publishes ads but blocks everyone else's and if so why, what are your justifications for  doing so?

I see such fervent, almost fanatical rantings on many blogs, railing against advertising and commercialism and it never fails to astonish me. These are the people who want everything for nothing and can never be made to see reason. They don't seem to appreciate that advertising is a livelihood for many, and in the blogging world, something that  keeps a lot of bloggers afloat each month. What is the mindset of these people who see advertising on the web as some kind of insidious poisoning of 'their internet'? They certainly love to gloat about their ad free browsing to anyone who will listen and thus the word is spread. So. who is the cancer here? I think some people should certainly re-examine their stance.   

Sure, if you don't wish to advertise on your sites, nobody is trying to say you should, but I'm sure a lot of Adblocker users frequent blogs who need that advertising and rely on it. If you can afford to do without additional income to support your connection and hosting costs, good for you, but remember that some are not so fortunate. Why do they feel they should get the benefit of a blog that they enjoy and yet strip away any and all of that blogger's hard won advertising. It seems an extreme way of dealing with a very very minor irritant. Perhaps these evangelists should look carefully at their desire to banish advertising, biting the hand that feeds, and possibly spelling the end for some of the places they like to visit online.

TCH

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Comments

Needless to say, I installed adBlockerPlus the moment I learned of it. I need to see how effective it is. Now, I'm surfing around and turning ads on and off at each site I visit.

I'm noticing some ads still appear. I'm looking into getting affiliate programs with those companies! I"m going to go exercise now, and later on, I'll be back here figuring out how I can sign on with half the ad companies you show. :)

(And heck, now that I use coComment, I'll even remember which blog shows the ads I want to learn more about.)
07/09 13:05:44
Thanks Lucia

I did exactly the same thing a few months back and tried out the extension just to see if it worked. It was pretty configurable and I could wipe out virtually everything I wanted once I worked out how to tell the add-on what to block.

I wasn't happy really and that's why, although I've written about it I won't link to it. If any of my ads are still showing it's more by luck than judgement but I'm intrigued. I'm wondering if redirect links manage to foil it? Perhaps I should do some more investigation.

I'm currently struggling with synchronizing things at CoComment because it's refusing to recognize my claimed blogs at Technorati so it looks like I'll be locked into that struggle for today :-)
07/09 15:21:38
Things like this really get to me. I'm no lawyer but I definitely see something wrong here. It actually, in a way, alters the code on every page that is opened with it installed. So when a page is opened, the actual pages that we create aren't displayed like they are supposed to be. That's WRONG!!!

Then again, it would be a constant struggle for the idiots who created it, as every dedicated marketer will be finding ways around it.

You also have to consider the big ad companies. If Google decided to fight it in court, which I think they would as they run the biggest advertising program on the web, I'm pretty sure they would win.
11/09 00:07:30
Josh,

I agree wholeheartedly with your sentiments on this subject. I think it's something that Firefox have got very wrong but now the Genie is out it is unlikely it will be shoved back in.

The authors of this extension, to my mind, have appointed themselves as censors and I'm really surprised Google and others haven't made any noises about this as yet.

I am personally sick and tired of all the bile directed by bloggers at bloggers over things like advertising and sponsored posting. I mean, are these sheeple so dim that they can't recognize an ad, don't possess the ability to just choose not to click on such ads and need protection from themselves by these guardians of the blogosphere?

(I saw another crusader berating some poor lady blogger the other day because she had the temerity to suggest that she might start making some sponsored posts - the critic was of course a "journalist" whining on about bloggers not following journalistic codes of practice. Snobbery of the worst kind and typical of the breed. But I digress........

Like you I'm pretty pi**ed off that someone has decided what I can and cannot show on my site, that I pay for and maintain. The sooner someone either finds a way to defeat it, or Firefox come to their senses and bin the whole thing, the better.
11/09 01:25:30

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