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25/09: NielsenNet Ratings Expand Horizons To Germany

With so many survey companies operating online in 2007 and without doubt some dubious players who have come and gone, it's good to know that NielsenNet are now operating in the USA, UK, Spain, Italy and now, Germany too.

This type of program is certainly not for everyone and for those unfamiliar with NielsenNet Ratings they are the one of the worlds leading market research companies online, and gather data on consumer behavior and feedback on a huge range of products. People who agree to participate in their program can earn rewards which take the form of cash and prizes and discounts. If you are looking for a market research company yourself they offer a wide range of services for businesses large and small, or if you are an affiliate marketer, you might also be interested in their affiliate program which I have been a member of for some time.

To join the panel a user just needs to complete the member profile page by providing some basic information about themselves and the other members of their household. Once the member profile has been created you need to download the Nielsen//NetRatings Internet Panel Software. The download takes only a few minutes. The panel software allows NielsenNet to gain an overall understanding of Internet usage and behavior and deliver periodic surveys relevant to you.

Although some people will not be happy about sharing data with a research company, it is really no different to running a host of other toolbars, including Google's, which collect information about surfing habits. The software is unobtrusive and does offer participants some tangible benefits in return. No-one should try and convince  you that survey participation will make you rich, but it can deliver tangible rewards for participation and NielsenNet Ratings is one of the best known and reliable services of its type. If you are a consumer who likes your opinions to be heard, and already complete surveys at home, you may want to consider joining the ranks of consumers already providing consumer data and reaping the benefits.