Make Money Online - The CaymanHost

17/05: The One Thing All Marketers Need To Develop

I was sitting at this keyboard today after a night of some frustration over the whole internet marketing thing and it struck me that there is one essential ingredient you must develop if you are to have any success. 

It has got nothing to do with niche marketing, article marketing, Google Adsense, safelists, traffic exchanges,  classified ads or most of the other things that people tell you you should be practicing. 

I came to the conclusion that, first and foremost, what you need is a thick skin. I was thinking this after reading several things online yesterday which I'll share with you now. 

It strikes me that by deciding to try and earn money online, a large part of the internet community will cast you into some "pariah's pool" where you are viewed as the lowest of the low for daring to try and break some of the every day chains, particularly financial ones, that you feel are restricting you. To have any kind of hope of making money online simply seems to offend a large number of people. 

Yesterday I read an article by a supposed expert marketer in which he completely ridiculed virtually every method of traffic generation and advertising avenue open to the folks who don't have any money to spend. It was a very self promotional "look at me" piece of writing, which actually made the man who wrote it very dislikeable, so I suppose his methods of marketing work? 

Following on from this I read a piece on Adsense by a chap who had consistently been shut down by Google for alleged breaches of their T.O.S. - if it's ever happened to you, you'll know that it usually comes just before the payout date of the first, and usually very hard won, $100. His point was not so much the fact of it happening, but the heavy handedness that goes with it and the complete refusal to explain what you are being accused of having done wrong. I know there are a lot of dishonest people doing whatever they can to grab a piece of the Adsense pie, but he had made sure he followed the rules, yet to this day, whatever the indiscretions, he never found out. 

Sure, it would have been easy enough to set up a new account, and he did, with similar results each time until he started an Adwords campaign of his own, only to be banned again shortly afterwards. I've always thought just how easily an unscrupulous individual could get anybody's account closed down. Sure, that's unethical in the extreme, but I'm absolutely sure it happens and Google's stance makes it virtually impossible for the affected party to defend themselves. If it's decided that fraudulent clicks have been generated from your pages, you're out, no debate. I know that many people rely on contextual ads for income, my only advice would be not to put all of your eggs in one basket. 

Moving along, I then read a comment at a torrent site regarding an e-book - the commenter had eloquently stated "otheerwise(sic) know (sic) as spam". I wondered how anyone, particularly someone at a torrent site who had obviously made a conscious choice to download a free file, could then have the audacity to cry "spam" - perhaps if one of his/her illegal music downloads had disappointed in some way, that would be spam too. 

Then there are those in the blogging "community" who are up in arms about the latest "sponsored postings" and I wonder why they are so offended by people trying to make an honest buck. They seem insistent that anyone being paid to post on their own blog, should have to declare it to them, whoever they are. Self appointed internet policemen.....I have to wonder at their motives. If I read a blog post which is in effect an advertisement, I'm big enough and ugly enough to recognize it as such and it's my choice to disregard it, act on it or whatever else. Product endorsement has long been a lucrative sideline for sports stars, actors, TV "personalities" etc. etc. etc. but the view still seems to be that it is somehow "dirty" for an average person to do the same. That my dear readers, is hypocrisy and plain nonsense. 

All I'm saying in this little rant is that you would be wise to develop that thick skin I mentioned. If you are one of many thousands struggling to better your lot through your online efforts, don't let the doubters and dream stealers (I saw that somewhere else the other day), get to you too much. Advertising is still not a crime, no matter who is doing it. If you've decided to seek your ticket on the internet, persevere and keep learning wherever you can, and when you prevail you may contentedly thumb your nose at the cynics!

TCH

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